Lead generation for insurance agents
updated 26 October 2026
If you're an insurance agent or broker looking for new conversations, HearBuyers finds people already asking for business and personal insurance online. It watches public posts and comments on Reddit and X and scores each request for buying intent. It also highlights the sentence that shows the intent and drafts a reply for someone on your team to review and post.
Instead of searching by hand, you get a queue of possible opportunities, each with context and a suggested response. See our scan data and read more about how to find these clients, how it works, and pricing.
How HearBuyers finds clients for insurance agents
- Paste your website during setup. HearBuyers works out buyer roles, insurance problems, search phrases, competitors and relevant communities, and you can edit all of them.
- It scans public posts and comments on Reddit and X, both in the subreddits you choose and through search. It looks for people asking about business insurance, personal insurance, quotes, renewals, specialty coverage and related needs.
- Each post gets a buying-intent score from 0 to 100. The score comes with the sentence that signals intent and a short note on why it matched.
- Matches at or above your threshold (70 by default) get a drafted public reply and a draft X direct message. A person reviews, edits and posts anything that goes out.
Where people ask for business and personal insurance
We reviewed 100 public posts from 2025-10-26 to 2026-10-26 and found 46 requests on Reddit and 0 on X.
| Community | Members | Requests we found | What it allows |
|---|---|---|---|
| r/Insurance | 239,899 | 12 | Answers allowed; no service offers or advertising. |
| r/smallbusiness | 2,558,408 | 10 | Relevant replies allowed; no promotional links. |
| r/EntrepreneurRideAlong | 736,912 | 1 | No specific promotion rule posted. |
| r/CustomsBroker | 10,780 | 1 | Discussion allowed; promotion restrictions apply. |
| r/freightforwarding | 15,947 | 1 | Value-first replies; no solicitation. |
What a buying request looks like
I invested heavily in an indoor entertainment venue with trampolines and similar attractions, and I am scheduled to open in six weeks. I need general liability insurance, but many agents decline the risk or quote very high premiums. I also need guidance on waivers, coverage limits, and whether an umbrella policy is necessary.
This scored 98/100 because the person is opening soon and wants liability coverage and advice.
I am opening a used car dealership and need insurance coverage in place. I need an agent who can provide a quote and help me find competitive rates.
This scored 99/100 because the person is shopping for insurance for a new business.
These examples are paraphrased and anonymised from public posts.
How insurance agents use it
- Pick the communities and searches that fit your market, such as small business owners, specialty industries or personal insurance discussions.
- Set the buying-intent threshold that decides which requests reach your queue.
- Review the drafted reply, approve it and post it yourself. Follow up if the person responds.
What HearBuyers does not do
- It does not post replies or send messages automatically.
- It does not scrape private groups or direct messages.
- It does not guarantee clients or policy sales.
Insurance lead generation often means buying shared leads that several agents call at once. With a public request, the person asked in their own words, so you can read the need before you reply.
Frequently asked questions
Can I focus on specific insurance lines?
Yes. During setup, HearBuyers reads your website and suggests likely buyer roles, insurance needs, search phrases, competitors and communities. You can edit any of it to focus on the business or personal insurance markets you serve.
How are potential clients identified?
HearBuyers reads public posts and comments on Reddit and X. It scans the subreddits you choose plus search results, then scores each post from 0 to 100 for buying intent. Higher-scoring posts are quicker to review, since each comes with the intent signal and a short reason.
Do replies get posted automatically?
No. HearBuyers drafts public replies and X direct messages for matches that meet your score threshold, but it never posts or sends anything automatically. A person reviews, edits, copies and posts every response.
How do I receive new opportunities?
Matches arrive through Slack alerts, a daily email digest and a shared team inbox. The inbox has stages for tracking reviews and follow-up.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.