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Lead generation for law firms

updated 26 October 2026

Lead generation for law firms often starts with finding the people who are already asking for legal help. HearBuyers monitors public posts on X and Reddit for law firms, picks out people looking for legal assistance, scores each post for buying intent, and drafts replies your team reviews before anything is posted. It's built for founders, partners and business development leads who want a clearer view of public demand.

You paste in your law firm's website and HearBuyers suggests buyer roles, problems, search phrases, competitors and relevant communities. You can edit all of it. See how it works and pricing.

In a courthouse courtyard, a legal figure uses a set of scales to sort sealed envelopes, placing the weightiest matters into a single basket.

How HearBuyers finds clients for law firms

  1. Paste in your law firm's website. HearBuyers works out the types of businesses you help, the legal problems they face, and the words they use when they ask for help.
  1. HearBuyers scans public posts and comments on X and Reddit, including selected subreddits and search results, for people discussing business legal issues.
  1. Every post gets a buying-intent score from 0 to 100, along with the sentence that signals intent and a short reason.
  1. When a post meets your threshold (70 by default), HearBuyers drafts a public reply and an X direct message. Your team reviews and edits them, then decides whether to send or post.
Bar chart of requests by community: r/smallbusiness 10, r/startups 10, r/LegalPh 1, r/AskLosAngeles 1.

In our scan of public posts from 2025-10-18 to 2026-10-18, HearBuyers found 55 requests related to legal help for a business: 51 on Reddit and 4 on X.

CommunityMembersRequests we foundWhat it allows
r/smallbusiness2,554,18610Relevant answers allowed; advertising and links restricted.
r/startups2,141,14010Discussion allowed; promotion limited to designated threads.
r/LegalPh17,1141Replies allowed; selling and advertising prohibited.
r/AskLosAngelesNot listed1Rules not provided.

How law firms use it

  • Choose the subreddits, searches, competitors and topics that match your practice areas and target clients.
  • Set the buying-intent threshold that decides which requests show up in your workflow.
  • Review the drafted reply, edit it as needed, post it yourself, and follow up with interested prospects.
51 of 55 requests were on Reddit and 4 on X.

What HearBuyers does not do

  • It does not post replies or send messages on its own.
  • It does not scrape private groups or direct messages.
  • It does not guarantee clients or signed engagements.

Frequently asked questions

How does HearBuyers know which legal requests to look for?

Once you paste in your website, HearBuyers infers buyer roles, common problems, search phrases, competitors and relevant communities. Every suggestion is editable, so your team can refine what gets monitored.

Does HearBuyers post replies automatically?

No. HearBuyers drafts public replies for qualifying posts and direct messages for X, but nothing is posted or sent automatically. A person reviews, edits, copies and posts the response.

How are potential leads prioritised?

Every post gets a buying-intent score from 0 to 100, with the sentence that shows intent and a one-line reason. By default, drafts are created for posts scoring 70 or higher, and you can change that threshold.

How will my team receive new opportunities?

HearBuyers can notify your team through Slack, a daily email digest, and a shared inbox with stages for reviewing and managing opportunities.

See who is asking for what you sell

Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.

Not ready to sign up? See a free audit of the last week first.