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Lead generation for real estate agents

updated 26 October 2026

Real estate agents use HearBuyers to find people on X and Reddit who are already asking for help buying or selling a home. HearBuyers scans public posts and comments for requests that match your services, gives each one a buying-intent score from 0 to 100, and drafts a reply for you to review. You decide what to send, and you post it yourself.

Setup starts with your website. HearBuyers reads it and suggests buyer roles, common problems, search phrases, competitors and relevant communities, and you can edit all of them. Learn more about how to find these clients or see how it works.

In a town square of miniature homes, an agent uses a compass to identify the most direct path between a house key and a moving cart.

How HearBuyers finds clients for real estate agents

  1. Paste your website. HearBuyers builds a starting profile of the buyers and sellers you serve, plus search phrases and communities to watch.
  1. HearBuyers scans public posts and comments on X and Reddit, covering the subreddits you chose and search results, for people talking about buying or selling a home.
  1. Each post gets a buying-intent score from 0 to 100. Posts at or above your threshold (70 by default) show up for review.
  1. For matching posts, HearBuyers drafts a public reply and an X direct message. A person edits and approves them, then copies and posts them.
Bar chart of requests by community: r/FirstTimeHomeBuyer 4, r/DMV_RealEstate 2, r/AskChicago 1.

Where people ask for buying or selling a home

In our scan of public posts from 2025-10-26 to 2026-10-26, HearBuyers reviewed 100 posts and found 41 requests about buying or selling a home.

CommunityMembersRequests we foundWhat it allows
r/FirstTimeHomeBuyer1,046,3234Advice allowed; no solicitation or promotion.
r/DMV_RealEstateNot listed2Community-specific real estate discussions.
r/AskChicago164,6471Answers allowed; no advertising or selling.

What a buying request looks like

I have a buyer with a budget of about $1.1 million and need a real estate agent to assist. Please contact me by text if you are interested in helping with this client.

This scored 95/100 because the poster wants an agent for a buyer client right now.

I need a real estate agent for a seller who plans to buy another home after the sale. The current property is around $165,000 and the next purchase is around $305,000.

This scored 98/100 because the poster wants an agent for both a sale and a purchase.

I am sharing information about a platform that lets homeowners sell without using a real estate agent. It discusses tools for managing listings and transactions independently.

This scored 5/100 and is not a lead. It discusses industry news and the poster isn't looking for representation.

These examples are paraphrased and anonymised.

37 of 41 requests were on Reddit and 4 on X.

How real estate agents use it

  • Choose the subreddits and search phrases that fit the markets, property types, and buyers or sellers you want to watch.
  • Set the score threshold that decides which requests reach your team for review.
  • Review the drafted reply, edit it if needed, post it yourself, and follow up with interested prospects.

What HearBuyers does not do

  • It does not post replies or send messages on its own.
  • It does not scrape private groups or direct messages.
  • It does not guarantee clients.

Most real estate lead generation runs through paid portals, ads and referrals. Public requests are a smaller source, but each one comes from a person who has already said what they need.

Frequently asked questions

Does HearBuyers only monitor Reddit?

No. HearBuyers reads public posts and comments on both Reddit and X. You can monitor subreddits you choose as well as matches from search.

How does setup work for a real estate agent?

You paste your website, and HearBuyers suggests buyer roles, common problems, search phrases, competitors and relevant subreddits. You can edit everything it suggests before scanning starts.

What happens when a matching post is found?

Every post gets a buying-intent score from 0 to 100. When a post meets or beats your threshold, HearBuyers drafts a public reply and an X direct message for review.

How do I get notified about new requests?

HearBuyers can alert you through Slack or a daily email digest. It also has a shared team inbox with stages, so your team can review and manage requests. For more details, see pricing.

See who is asking for what you sell

Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.

Not ready to sign up? See a free audit of the last week first.