HearBuyers vs Octolens: buyers or every mention?
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Octolens fits better if you want AI-filtered mentions of your brand, competitors and keywords from more than a dozen platforms. HearBuyers fits better if you only want people on X and Reddit who are asking for what you sell, each with a 0 to 100 score and a drafted reply. Octolens does wide brand listening. HearBuyers gives you a short list of buyers.
Every fact about Octolens below comes from its own home and pricing pages, checked on 17 October 2026.
Side by side
| Octolens | HearBuyers | |
|---|---|---|
| Sources | Reddit, X, LinkedIn, YouTube, TikTok, Bluesky, Hacker News, GitHub, DEV, Stack Overflow. Scale adds podcasts, newsletters, news, the web and reviews | X and Reddit |
| Setup | Choose keywords. Octolens tunes them using your company context | Paste your website. Buyers, problems, search phrases, competitors and subreddits are filled in for you to edit |
| How it judges a post | High, medium or low relevance, a tag such as buy intent, and sentiment | A score from 0 to 100, the sentence that shows the need, and a one-line reason |
| Replies | Not listed on its home or pricing page | A public reply drafted for every strong match, plus a DM draft on X. A person approves and posts |
| Alerts | Slack, email, webhooks, an MCP server and developer access on every plan | Slack, a daily email digest and a team inbox with stages |
| Price | Pro $199 a month ($159 a month billed yearly). Scale $599 ($499 yearly). Enterprise custom. 7-day trial | From $19 a month, free for 14 days. Any price agreed with you first |
Where Octolens is stronger
- Reach. It covers far more places than HearBuyers. If your audience lives on GitHub, Hacker News, YouTube or LinkedIn, HearBuyers won't see them.
- Brand and competitor monitoring. Its prebuilt feeds, sentiment and mentions-over-time graph suit marketing, DevRel and support teams who need the whole picture, buyers included but not only buyers.
- Plumbing. Every plan comes with webhooks, an MCP server and developer access, so piping mentions into your own tools and agents is easy.
- Agencies and multi-brand teams. Pro has unlimited seats, and Enterprise adds multiple workspaces.
Where HearBuyers is stronger
- A narrower job. Octolens tags buy intent as one category among many. HearBuyers is built around that one question.
- A number you can set a bar on. With a 0 to 100 score you pick a threshold (70 by default) instead of sorting through high, medium and low.
- The evidence on the page. We highlight the exact sentence that shows the need, so you rarely have to open the thread to judge it.
- The next step. Strong matches arrive with a drafted reply that a person edits and posts. Nothing goes out on its own.
- Setup from a URL. You paste your website and skip building a keyword list.
How to choose
Pick Octolens if your job is mentions across many networks: brand tracking, community answers, bug reports, sentiment, data in your own systems. Pick HearBuyers if your job is pipeline and your buyers ask on X and Reddit.
Some teams will want both. Octolens covers the brand and HearBuyers covers buyers, with little overlap between them.
How to switch
- Export or list the Octolens keywords and feeds you use for buy intent.
- Sign up for HearBuyers and paste your company website.
- Compare the suggested search phrases with your list and add any that are missing.
- Add competitor names and the subreddits where your buyers ask.
- Point alerts at the Slack channel your Octolens feed used, and set your threshold.
Read the full Octolens alternative page for the longer version, or see every comparison on the compare page. To try it, paste your website into HearBuyers and read the first scan of the last seven days.
Sources, checked 17 October 2026: Octolens home, Octolens pricing. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.