Warmly vs RB2B: autonomous agents or visitor identification?
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
RB2B and Warmly both identify who is visiting your website, but they are priced for different buyers. RB2B has a free plan, publishes plans from $79 a month, and sends person-level matches to Slack. Warmly sells autonomous revenue agents on annual plans starting at $10,000 a year, and every plan is marked "Talk To Sales". Pick RB2B if you want to start small and cheap. Pick Warmly if you want chat agents and signals on top of identification.
Facts come from each vendor's own pages, checked on 17 October 2026.
Side by side
| RB2B | Warmly | |
|---|---|---|
| Price shown | Free $0, Starter $79, Pro from $149, Pro+ from $199 a month | AI Web-Deanonymization from $10,000 a year ($4,875 a quarter). Inbound Chat from $20,000 ($6,500). AI Inbound Autopilot from $30,000 ($9,750) |
| Buying route | Self-serve. Free forever plan, 7-day trial of Pro | "Talk To Sales" on all plans. Quarterly payment to try, annual saves 30% |
| What is metered | Monthly "resolutions" (150, 300, 600 up to 2,500,000) | Credits, from 10K a month |
| Identification | Person-level (US only) and company-level (global). Contact-level coverage of 15 to 20% on Starter and Pro, 35 to 45% on Pro+ | Person-level visitor identification with ICP filtering |
| Output | LinkedIn profile URLs to Slack and Teams. Business emails from Pro | Alerts, lead routing, CRM sync, retargeting via email, LinkedIn and ads |
| Beyond identification | Integrations with Slack, Teams, Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo, CSV | AI chatbot, warm calling, inbound agents, AI qualification, email follow-up |
| Signals | Website visits | Visits, CRM fields, social monitoring, Bombora intent, job changes, funding, hiring (GTM Signals add-on is $10,000 a year) |
| Overage | 45 cents per resolution on Starter, 25 cents on Pro and Pro+. Extra domains $99 a month | Add-ons priced separately |
Where RB2B is stronger
- Price and access. There is a free plan with 150 monthly resolutions, and the price ladder above it is public.
- Simple outcome. You see who visited, delivered where your team already works.
- Integrations. Clay, HubSpot, Salesforce, Zapier and Apollo are on Pro and up.
- Overage rules in plain view. The cost per extra resolution is published.
Where Warmly is stronger
- Agents and chat. AI chat, warm calling, qualification and automated follow-up are packaged into higher plans.
- Signal depth. It tracks hiring, funding, technographic and leadership changes, plus Bombora research intent.
- Outbound orchestration. Lead routing and retargeting are built in.
- Retargeting. Email, LinkedIn and ad retargeting are listed even on the entry plan.
Pick RB2B if... pick Warmly if...
Pick RB2B if you want to see who visits your site for under a few hundred dollars a month and you will work the leads yourself. Contact-level matches are US only, and RB2B's own table gives coverage as ranges, so test it on your traffic. Pick Warmly if you have enough site traffic and sales capacity to justify five figures a year for agents that chat, qualify and follow up.
See the RB2B pricing guide and Warmly pricing guide for each page in detail.
Where HearBuyers fits
Both tools wait for someone to land on your site. HearBuyers works earlier. It reads public posts on X and Reddit from people asking for what you sell, scores each one from 0 to 100, and drafts a reply that a person approves, all before those people have visited anything.
Next step: check how many people visit your site per month, then compare it with the resolution tiers on RB2B.
Sources, checked 17 October 2026: Warmly pricing, Warmly home, RB2B pricing, RB2B home. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.