B2B SaaS lead generation
updated 26 October 2026
If you run a B2B SaaS company selling software for a work problem, HearBuyers finds people who are already asking for tools like yours. It reads public posts and comments on Reddit and X, scores each request for buying intent, highlights the sentence where that intent shows, and drafts a reply for your team to review before anyone posts it.
You don't search by hand. You get a list of public requests matched to your product, buyer roles, competitors and keywords. You can see how to find these clients, learn how it works, view pricing, or read related guidance for B2B companies.

How HearBuyers finds clients for B2B SaaS companies
- Paste your company website. HearBuyers works out likely buyer roles, common problems, competitor names, search phrases and relevant subreddits. You can edit all of them.
- It scans public Reddit and X discussions from the last 7 days, then keeps scanning on a schedule, looking for people who describe a work problem and ask for software.
- Each post gets a buying-intent score from 0 to 100, plus the sentence that shows intent and a short explanation.
- When a post meets your threshold (70 by default), HearBuyers drafts a public reply and an X direct message. A person reviews and edits them, then copies and posts them by hand.

Where people ask for software that solves a work problem
We scanned public posts from 2025-10-18 to 2026-10-18 and checked the results on 2026-10-18. HearBuyers reviewed 100 posts and found 34 requests for software to solve a work problem. All 34 were on Reddit.
| Community | Members | Requests we found | What it allows |
|---|---|---|---|
| r/SaaS | Not listed | 3 | Discussions about SaaS products and tools |
| r/smallbusiness | Not listed | 3 | Small business questions and software recommendations |
| r/SocialMediaManagers | Not listed | 1 | Social media management discussions |
| r/salesengineers | Not listed | 1 | Sales engineering and workflow discussions |
| r/musichoarder | Not listed | 1 | Software and tool discussions in community |
What a buying request looks like
I manage one brand across four social accounts and need to plan content far ahead. I need a scheduling tool that lets me schedule posts up to a year in advance. My budget is under $20 per month.
Scored 88/100: the person wants affordable scheduling software and lists specific requirements.
I use online communities as a primary customer acquisition channel and spend hours manually finding potential customers. I need a tool that monitors relevant discussions and sends alerts when high intent opportunities appear. I am looking for software that can automate this workflow.
Scored 95/100: the person is looking for lead monitoring and automation software.
I am trying to remove a screw and need a tool that fits it securely. I need an adjustable tool or set that can handle a tight fastener. I am looking for recommendations.
Scored 0/100, not a lead: the person wants a physical hand tool, not software.
These examples are paraphrased and anonymised.

How B2B SaaS companies use it
- Pick the subreddits, searches, competitors and buyer problems that fit the software you sell.
- Set a buying-intent threshold so your team only reviews requests above the score you choose.
- Review the drafted reply, approve it, post it yourself, and keep the conversation going if the buyer responds.
What HearBuyers does not do
- It does not post replies or send messages automatically.
- It does not scrape private groups or direct messages.
- It does not guarantee clients.
SaaS lead generation usually starts with outbound lists and paid search. Public requests come earlier. The buyer is still deciding, so a useful reply reaches them before they book demos.
Frequently asked questions
How does HearBuyers know what to search for?
Setup starts with your company website. HearBuyers works out likely buyer roles, common problems, search phrases, competitors and relevant subreddits, and you can edit any of it before scanning begins.
Does it only monitor Reddit?
No. HearBuyers reads public posts and comments on Reddit and public posts on X. It can scan subreddits you pick as well as matches from searches.
How are leads prioritised?
Each post gets a buying-intent score from 0 to 100. You see the sentence that shows intent and a one-line reason for the score. Matches at or above your threshold get drafted reply suggestions.
How does my team receive new matches?
Matches arrive through Slack alerts, a daily email digest, and a team inbox with stages for tracking review and follow-up. Nothing posts automatically. A person has to approve every reply.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.