Lead generation for IT services companies
updated 26 October 2026
For an IT services company, the hard part of sales is finding people who are already looking for IT support and managed IT. HearBuyers reads public posts on X and Reddit, finds requests that match your services, scores each post for buying intent, and drafts a reply your team reviews before posting.
You don't search communities by hand. You get a list of relevant requests, each with the sentence that shows buying intent, a score from 0 to 100, and a suggested response. You can see examples from our scan of public posts and read more about how to find these clients, how it works, and pricing.
How HearBuyers finds clients for IT services companies
- Paste your company website during setup. HearBuyers infers buyer roles, common problems, search phrases, competitors, and relevant communities. You can edit all of them.
- It scans public posts and comments on Reddit and public posts on X. The first scan covers the previous 7 days, and after that it runs on a schedule.
- Every post gets a buying-intent score from 0 to 100. For IT support and managed IT, that covers people asking for an MSP, outsourced IT help, security support, compliance help, backups, Microsoft 365 management, and similar services.
- When a post meets your score threshold (70 by default), HearBuyers drafts a public reply and an X direct message. A person reviews, edits, and posts them by hand.
Where people ask for IT support and managed IT
In our scan of public posts from 2025-10-18 to 2026-10-18, checked on 2026-10-18, we reviewed 100 posts and found 18 requests for IT support and managed IT. 17 were on Reddit and 1 was on X.
| Community | Members | Requests we found | What it allows |
|---|---|---|---|
| r/msp | 249,676 | 7 | Vendor replies allowed; promotion belongs in promo thread. |
| r/sysadmin | 1,331,324 | 2 | Vendor mentions allowed with disclosure; no advertising links. |
| r/Action1 | 3,660 | 1 | No posted promotion rule. |
| r/MSSP | 6,315 | 1 | Vendor ads require moderator approval. |
| r/ColumbiaMD | 37,010 | 1 | Promotional service posts not allowed. |
What a buying request looks like
I run a small business with about 50 endpoints and need ongoing help with vulnerability and patch management. I want an MSP that can handle patch failures, user restarts, and remediation tasks through our existing platform. The rest of our environment is already managed, so I am looking for a focused service at a reasonable cost.
Score: 95/100. Reason: actively looking for an MSP to handle a defined, ongoing support need.
I am looking for an MSP to help with compliance, data security, and endpoint security for a fully remote healthcare related company. We use a cloud based productivity platform and need a provider that understands regulatory requirements. I would like recommendations and guidance on finding suitable vendors.
Score: 97/100. Reason: asking for MSP recommendations for compliance and security support.
I provide IT services and want to connect with business owners who genuinely need ongoing technical support. I am trying to learn where they look for help and which industries are most likely to need services such as networking, security, maintenance, and software setup. I would rather find qualified prospects than do broad outreach.
Score: 5/100. Not a lead: the person is looking for customers, not trying to hire IT support.
These examples are paraphrased and anonymised.
How IT services companies use it
- Pick the communities and search phrases that fit your services, such as MSP, outsourced IT, cybersecurity, backups, Microsoft 365, or compliance support.
- Set the buying-intent score threshold and review new matches in the team inbox, in Slack alerts, or in the daily email digest.
- Edit and approve the drafted reply, post it yourself, and follow up with prospects who are interested.
What HearBuyers does not do
- It does not post replies or send messages automatically.
- It does not scrape private groups or direct messages.
- It does not guarantee clients.
Frequently asked questions
How does HearBuyers know which IT support requests are relevant?
During setup you paste your website, and HearBuyers infers likely buyer roles, common problems, competitors, search phrases, and relevant communities. All of it is editable, so you can adjust what it looks for.
Can I control which communities are monitored?
Yes. HearBuyers monitors public Reddit communities and public X posts using the communities, searches, and keywords you choose. You can change these settings at any time.
What happens when a post looks like a good lead?
Every post gets a score from 0 to 100. When a post meets or beats your threshold (70 by default), HearBuyers writes a draft public reply and an X direct message draft for you to review.
Does HearBuyers contact prospects for me?
No. Nothing is posted or sent automatically. Your team reviews the drafts, makes any changes, copies them, and posts them by hand, so a person handles every interaction.
Related pages: r/sysadmin and r/msp.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.