Sprout Social pricing: what each plan costs per seat
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Sprout Social costs $79 per seat a month on Essentials, $199 on Standard, $299 on Professional and $399 on Advanced, all billed annually. Enterprise is custom. On monthly billing, Essentials is $99 per seat a month. There is a 30-day free trial with no credit card. Listening and premium analytics are add-ons for Standard and above.
Prices come from Sprout Social's pricing page, checked on 17 October 2026.
Sprout social plans and prices
| Plan | Price per seat a month (billed annually) | What the page lists |
|---|---|---|
| Essentials (new) | $79 ($99 billed monthly) | Up to 5 social profiles, optimal send times, profile and post reporting, Trellis AI |
| Standard | $199 | 5 social profiles, inbox and collaboration, keyword and location monitoring, Trellis AI agent, review management, 10 brand keywords per group |
| Professional (most popular) | $299 | Unlimited profiles, message tagging, competitor, tag and paid insights, 10 brand keywords per group |
| Advanced | $399 | AI reply assist, sentiment in inbox and reviews, developer access and helpdesk integrations, spike alerts, 20 brand keywords per group |
| Enterprise | Custom | Custom |
Every plan includes 100 monthly AI agent credits per seat.
Add-ons
- Premium Analytics and Listening are each sold as separate add-ons for Standard and up. The pricing page does not show their prices.
- Employee Advocacy and Professional Services are add-ons for Standard and up.
- Influencer Marketing is sold separately and does not require a Sprout plan.
What drives the bill up
Sprout's page prices on three things: seats (every price is per seat), plan level and add-ons. Monitoring is capped by brand keywords per group: 10 on Standard and Professional, 20 on Advanced. For listening beyond that, the page sends you to the Listening add-on, which has no published price.
How to estimate your cost
- Count the seats.
- Pick the lowest plan that covers your profiles: 5 profiles on Essentials and Standard, unlimited from Professional.
- Multiply seats by the per-seat price by 12.
- Ask for a quote on the add-ons you need, since their prices are not listed.
Example: three seats on Standard is 3 x $199 = $597 a month on annual billing.
Alternatives and other categories
Sprout is mainly a social management suite. For a similar bundle, see Hootsuite pricing. For a dedicated listening tool, Talkwalker pricing is quote-based and Brand24 pricing is published. The best social listening tools list compares more.
Next step: run the 30-day trial with your real profile count, and get a written price on listening from Sprout before you decide.
Sources, checked 17 October 2026: Sprout Social pricing, Sprout Social home. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
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