Talkwalker pricing: three plans, custom quotes
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Talkwalker does not publish prices. Its pricing page says "Pick your plan to get a custom quote" and lists three plans: Core, Analyze (most popular) and Business. Every plan includes unlimited users. The brand is now called Lumen by Talkwalker, because it is being brought together with Hootsuite.
The facts here come from Talkwalker's pricing and home pages, checked on 17 October 2026. We don't quote third-party estimates.
What Talkwalker sells
Social listening, media monitoring, social benchmarking, audience insights and customer feedback analytics. The page claims 150 million data sources, 30+ social platforms, 187 languages and 196 countries. Those figures are Talkwalker's own.
The three plans
| Plan | What it adds |
|---|---|
| Core | Social listening and media monitoring, topic and channel analytics, custom dashboards, reports and alerts, Wisdom (peak detection, forecasting, AI summaries), AI Agent, LLM Insights and IQ Apps, with "non-sampled results" at an ideal volume for essential listening |
| Analyze (most popular) | Everything in Core, plus 2x the non-sampled results volume and 25 additional topics, filters and channels |
| Business | Everything in Analyze, plus 6x results volume, 3x more topics, filters and channels, additional historical data, more AI agent questions and LLM Insights channels, and more workspaces and governance |
Every plan includes unlimited users, professional onboarding, training, regional support and regular strategy reviews.
What drives the bill up
The plan descriptions show what grows from one plan to the next:
- Results volume. Analyze doubles it, and Business multiplies it by 6.
- Topics, filters and channels. Analyze adds 25 more, and Business triples them.
- Historical data. Business gets more.
- AI usage. Business gets more AI agent questions and LLM Insights channels.
- Workspaces and governance. Business gets more.
The number of users doesn't change the price, because every plan has unlimited users.
How to prepare for a quote
- List the topics you want to monitor and the channels for each one.
- Estimate how many results you expect, and whether you need non-sampled data.
- Decide how much history you need.
- If you serve several teams or brands, count the workspaces.
- Ask for the quote itemized by plan, and ask for the contract length.
Alternatives and other categories
Talkwalker is being brought together with Hootsuite, so see Hootsuite pricing for the publishing side. For other listening tools that price by quote, read Brandwatch pricing and Meltwater pricing. For a listening tool with published prices, see Brand24 pricing. The best social listening tools list compares more.
HearBuyers is much narrower. It reads X and Reddit for people asking for what you sell, scores each post from 0 to 100 and drafts a reply that a person approves.
Next step: write down your topics, channels and history needs, then ask for a quote on one plan and the plan next to it.
Sources, checked 17 October 2026: Talkwalker pricing, Talkwalker home. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
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