Brand24 review: what it does, what it costs, who it fits
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Brand24 is an AI social listening tool. It collects mentions of your keywords from social media, news, blogs, video, forums, podcasts and review sites, then reports their volume, reach and sentiment. This review covers what its home and pricing pages listed when we checked them on 17 October 2026. We don't give a star rating or draw on reviews from other sites.
What Brand24 is
The home page promises AI-powered access to mentions across social media, news, blogs, videos, forums, podcasts and reviews. It names X, Facebook, Instagram, YouTube, Spotify, news, LinkedIn, blogs, forums, reviews, Reddit, Telegram, TripAdvisor, the App Store and TikTok as sources. The comparison table on the pricing page adds Medium, Quora, Twitch, newsletters and podcasts. We couldn't tell which sources come with which plan, so check before you buy.
Setup
You create a project and add keywords. Then you can narrow results with Boolean search (AND, OR, NOT) and advanced search, and filter by sentiment, reach, language and source.
Analytics
Brand24 lists these metrics: mention volume, reach, engagement, sentiment, topic analysis, influencer analysis, a presence score, ad value equivalent, location and demographics. Higher plans add AI features: event detection, an AI brand assistant, AI insights and AI topics.
Alerts and reports
For alerts it lists daily and weekly reports, Storm Alerts, mobile push and custom email notifications, plus Slack and Microsoft Teams integrations. Reports export to PDF, Excel and PowerPoint, and you can get white-label reports. You can work from a web dashboard, a mobile app or an MCP connection.
Pricing
Prices on 17 October 2026, monthly and per month billed annually (the annual option says up to three months free):
| Plan | Monthly | Yearly | Keywords | Mentions a month | Updates |
|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | Every 12 hours |
| Team | $349 | $299 | 7 | 10,000 | Hourly |
| Pro | $499 | $399 | 12 | 40,000 | Real-time |
| Business | $699 | $599 | 25 | 100,000 | Not listed |
| Enterprise | From $1,499, billed annually | Custom | Custom | Custom |
Individual has one user. Team and above have unlimited users. Pro adds Lightning Search and priority support. Business adds a Client Success Lead and advanced reports. Enterprise adds an AI Visibility module that tracks brand exposure on AI platforms. Developer access is an extra $149. There's a 14-day free trial.
Who it fits
Brand24 suits PR and communications teams, brand managers and agencies who have to measure and report on how people talk about a brand. It's a good fit if your audience is spread over many networks, including video, podcasts, news and review sites, and for teams that want sentiment, reach and share-of-voice style reporting in one place.
What its pages don't list
These aren't criticisms. On its home and pricing pages we didn't find:
- A buying-intent score for individual posts.
- Reply drafting.
- A plan below $199 a month billed yearly.
How HearBuyers differs
HearBuyers answers a different question. It reads only X and Reddit and starts from your company website. Each post gets a buying-intent score from 0 to 100, with the sentence that shows the need highlighted, plus a drafted reply that a person approves and posts. It doesn't report sentiment or reach. HearBuyers is free for 14 days with no card, then starts at $19 a month.
See the Brand24 alternative page, the HearBuyers vs Brand24 comparison, or the guide to social listening tools.
Next step
If you mostly track keywords to find sales leads, paste your website into HearBuyers and compare its first matches with your Brand24 mentions.
Sources, checked 17 October 2026: Brand24 home, Brand24 pricing. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.