HearBuyers vs Brand24: brand monitoring or buyer matching?
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Brand24 is an AI social listening tool. It tracks mentions of your brand across social media, news, blogs, forums, podcasts and reviews, then reports on volume, reach and sentiment. HearBuyers does a different job. It reads X and Reddit for people asking for what you sell, scores each post from 0 to 100, and drafts a reply for a person to approve. Brand24 suits brand reporting; HearBuyers suits pipeline.
Facts about Brand24 come from its home and pricing pages, checked on 17 October 2026.
Side by side
| Brand24 | HearBuyers | |
|---|---|---|
| Sources | X, Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok, Telegram, news, blogs, forums, reviews, podcasts and more | X and Reddit |
| Setup | Choose keywords per project, with Boolean search and filters | Paste your website. Buyers, problems, search phrases, competitors and subreddits are filled in for you to edit |
| What you get | Mention volume, reach, engagement, sentiment, topic and influencer analysis, reports | Matches with a 0 to 100 buying-intent score, the sentence that shows the need, and a one-line reason |
| Replies | Not listed on its home or pricing page | A public reply drafted per strong match, plus a DM draft on X. A person approves and posts |
| Alerts | Daily and weekly reports, Storm Alerts, mobile push, email, Slack and Microsoft Teams | Slack, a daily email digest and a team inbox with stages |
| Price | Individual $249, Team $349, Pro $499, Business $699 a month. Annual billing lowers each. Enterprise from $1,499 a month billed annually. 14-day trial | From $19 a month, free for 14 days. Any price agreed with you first |
Where Brand24 is stronger
- Everything about a brand. Sentiment, reach, influencers, topic analysis and a presence score give a marketing or comms team the full picture.
- Reporting. PDF, Excel and PowerPoint reports, white-label reports, and a Client Success Lead on higher plans.
- Many sources. It covers far more networks than HearBuyers, including video, podcasts and review sites.
- Search control. Boolean queries, plus filters for sentiment, reach, language and source.
- Volume. Plans go up to 100K mentions a month, with custom limits beyond that.
Where HearBuyers is stronger
- Buyer-first. Brand24's pages list mention analytics but no buying-intent score. HearBuyers is built around that score.
- No keyword list to maintain. You paste your website and edit what comes back.
- A drafted reply. Each match arrives with a reply a person can use.
- Cost of entry. Brand24's plans start at $249 a month on monthly billing. HearBuyers is free for 14 days with no card, then from $19 a month.
How to choose
Pick Brand24 if you need to know what people say about your brand across the web and report on it. Pick HearBuyers if you need to find people on X and Reddit looking for a product like yours. Teams that need both often keep their listening tool for the brand and use HearBuyers for leads.
How to switch
- Check which Brand24 projects you open to find leads rather than to track your brand.
- Sign up for HearBuyers and paste your website.
- Add the problem phrases and competitor names from those projects.
- Set your threshold and connect Slack. Keep Brand24 for reporting.
For the longer write-up, see the Brand24 alternative page. The Brand24 pricing guide lists every plan. Paste your website into HearBuyers to see the first week of matches.
Sources, checked 17 October 2026: Brand24 home, Brand24 pricing. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.