Brand24 vs Awario: which brand monitoring tool fits?
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Awario is the cheaper tool. Its Starter plan is $49 a month on monthly billing, while Brand24's Individual plan is $249. For the extra money, Brand24 adds AI analysis features, deeper reporting and higher mention limits on its upper plans. Both track your brand and competitors across social media, news, blogs, forums and reviews. If budget decides it, pick Awario. If you want the AI and reporting layer, pick Brand24.
Facts come from each vendor's home and pricing pages, checked on 17 October 2026. Both bill in USD.
Side by side
| Brand24 | Awario | |
|---|---|---|
| Sources | X, Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok, Telegram, news, blogs, forums, reviews, podcasts and more | X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news and the web |
| Entry plan | Individual $249 a month ($199 billed yearly): 3 keywords, 2K mentions a month, 1 user | Starter $49 ($29 billed yearly): 3 topics, 30,000 new mentions a month, 1 team member |
| Mid plans | Team $349 ($299), Pro $499 ($399) | Pro $149 ($89): 15 topics, 300,000 mentions, 10 team members |
| Top published plan | Business $699 ($599): 25 keywords, 100K mentions. Enterprise from $1,499 a month billed annually | Enterprise $399 ($249): 100 topics, 1,000,000 mentions, unlimited team members |
| What is metered | Keywords and mentions per month | Topics (unlimited keywords each) and mentions per month |
| AI features | AI sentiment on Individual. AI events detection, AI Brand Assistant, AI Insights and AI Topics on higher plans | Sentiment analysis. No AI assistant is listed |
| Reporting | Daily and weekly reports, PDF, Excel and PowerPoint, white-label reports, Storm Alerts | PDF and white-label reports, CSV export on Pro and Enterprise |
| Trial | 14 days | Free trial on Starter, no card, up to 30,000 mentions |
Where Brand24 is stronger
- Analytics depth. Reach, engagement, influencer analysis, presence score, geo and demographics, with AI Insights on higher tiers.
- AI modules. Pro includes an AI Brand Assistant. Enterprise adds an AI Visibility module that tracks exposure on AI platforms.
- Service on higher plans. Priority support, and a Client Success Lead on Business.
- Alerts and integrations. Mobile push, Slack and Microsoft Teams.
Where Awario is stronger
- Price. Even Enterprise ($399 monthly) costs less than Brand24 Pro.
- Volume per dollar. Starter includes 30,000 new mentions a month, against 2K on Brand24 Individual.
- Topic model. Each topic takes unlimited keywords in any language, as text, handles, hashtags or URLs.
- Team size. Ten team members on Pro, unlimited on Enterprise.
Pick Brand24 if... pick Awario if...
Brand24 fits if you report on your brand to leadership, want AI summaries and need white-label or client reports with support behind them. Awario fits if you want broad monitoring at a lower price with generous mention limits, and you're willing to build the reports yourself.
Brand24 lists developer access as a $149 extra on two plans, so check that if you plan to pull data into other tools. The Brand24 pricing guide and Awario pricing guide cover each plan.
Where HearBuyers fits
Neither tool's pages mention a buying-intent score or reply drafts. HearBuyers does that narrower job. It reads X and Reddit, scores each post from 0 to 100, highlights the sentence that shows the need and drafts a reply for a person to approve. It's for a team that wants leads rather than coverage reports. See HearBuyers vs Brand24 and HearBuyers vs Awario.
Next step: start the Awario trial (no card) and compare its mentions with a Brand24 trial on the same keywords.
Sources, checked 17 October 2026: Brand24 home, Brand24 pricing, Awario home, Awario pricing. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.