Brand24 vs Brandwatch: published plans against enterprise quotes
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Brand24 publishes its prices, starting at $249 a month, and you can start a 14-day trial on your own. Brandwatch lists no prices, sells a suite of five solutions and asks you to schedule a demo. Brand24 is a monitoring tool that a small team can buy and run. Brandwatch is built for large organizations that want consumer research, social management, influencer and media tools from one vendor, and it now sits alongside Cision.
Facts come from each vendor's own pages, checked on 17 October 2026.
Side by side
| Brand24 | Brandwatch | |
|---|---|---|
| Price shown | Yes: Individual $249, Team $349, Pro $499, Business $699 a month. Enterprise from $1,499 a month billed annually | No. Its plans page lists "standard to enterprise plans" for each solution and a demo form |
| Buying route | Self-serve, 14-day trial | Schedule a demo (form asks for business email, solution, company, country, job level) |
| Product scope | Social listening and monitoring | Consumer Intelligence, Search Intelligence (with GenAI monitoring), Social Media Management, Influencer Marketing, Media Intelligence |
| Sources | X, Facebook, Instagram, YouTube, LinkedIn, Reddit, TikTok, Telegram, news, blogs, forums, reviews, podcasts and more | Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn and more |
| Analysis | Volume, reach, sentiment, topics, influencers, AI Insights on higher plans | Search an archive of consumer opinion, segment audiences, AI analysis, automated reporting and alerts |
| Influencer data | Influencer analysis within monitoring | A database of "over 30m creators" |
| Company | Brand24 | Site shows "Brandwatch + Cision", with Brandwatch, CisionOne and PR Newswire as affiliated brands |
Where Brand24 is stronger
- Clarity of cost. You can see the bill and check it against a budget the same day.
- Easy to try. There is a self-serve trial and monthly billing.
- Fits a small team. Each plan sets keyword and mention limits, from 3 keywords and 2K mentions up to 25 keywords and 100K.
- Alerts and integrations. Storm Alerts, mobile push, Slack and Microsoft Teams are listed.
Where Brandwatch is stronger
- Scope. Five solutions cover research, search, social management, influencers and media under one vendor relationship.
- Consumer research. Analysts can search an archive of consumer opinion, segment audiences and build dashboards.
- Influencer database. Brandwatch cites over 30 million creators.
- Enterprise fit. The site is aimed at global enterprises, and each solution has plans from standard to enterprise.
Pick Brand24 if... pick Brandwatch if...
Pick Brand24 if you need to monitor a brand and its competitors, report on them, and keep spend in the hundreds of dollars a month. Pick Brandwatch if a research or communications team needs archive search, audience segmentation or influencer discovery at enterprise scale, and your procurement process expects a demo and a quote.
For what each costs, see the Brand24 pricing guide and the Brandwatch pricing guide.
Where HearBuyers fits
Neither is built for finding buyers. HearBuyers is a narrow tool. It reads X and Reddit for people asking for what you sell, scores each post from 0 to 100, highlights the sentence that shows intent and drafts a reply for a person to approve. You run it next to a listening suite, not instead of one.
Next step: write down whether you need reports for leadership or leads for sales, then pick the tool built for that.
Sources, checked 17 October 2026: Brand24 home, Brand24 pricing, Brandwatch home, Brandwatch plans. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
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