r/Accounting for B2B sellers
1,292,694 members · rules and posts checked 17 October 2026
r/Accounting is a community about accounting with 1,292,694 members. Sellers shouldn't use it for lead generation or promotion. The rules ban self promotion, advertising, solicitations, referrals, research requests, and business outreach based on subreddit activity.
Buyers here often ask for recommendations and real world experiences with accounting technology. Recent requests include AP automation tools with ERP integrations, AI software for accounting firms, AI first ERP platforms, and software for airline rebilling workflows.
Self-promotion: not allowed
This community does not allow self-promotion, advertising, business solicitations, referrals, job postings, or market-research-style posts. Sellers should not use the subreddit to generate leads, promote services, share their own content, or contact users for business based on subreddit activity.
1Respectful and civil
Be civil and avoid personal attacks when participating.
2No self-promotion, advertising, solicitations, or research ideas
Do not promote, advertise, solicit business, post jobs, referrals, research requests, or your own content, including via private messages.
3Ethics
Do not encourage or support clear ethical violations.
4Duplicative posting
Do not repost recent content or make repetitive meta posts.
Summarised from the community's posted rules on 17 October 2026. Moderators change rules; read the current rules before you post.
What buyers ask for here
Sample requests from public posts, paraphrased and anonymised, found 17 October 2026.
- “Looking for a proven AP automation solution with native integration to an ERP system and reliable real-world performance.”
- “Seeking recommendations and experiences with AI software for accounting firms, including automation level and time savings.”
- “Looking for feedback on modern AI-first ERP platforms, including demos, implementations, and comparisons with legacy systems.”
- “Searching for software to manage airline rebilling workflows instead of spreadsheets, including accounting and adjustment tracking.”
Of 193 recent posts we checked, 2% read as someone looking to buy or hire. How we collect this
Who it suits
Good for
- Accounts payable automation software
- ERP and accounting software vendors
- Financial operations automation tools
- Accounting workflow and data-processing platforms
Less useful for
- General consumer products
- Recruiters and job-placement services
- Agencies seeking outbound lead generation
How to take part without getting removed
- Be civil and respectful in discussions.
- Do not promote your company, product, service, content, or business.
- Do not solicit customers, referrals, research participation, or business opportunities.
- Do not contact users for business purposes based on their subreddit activity.
- Do not encourage clear ethical violations.
- Avoid repetitive or duplicative posts.
What a good reply looks like here
Good replies here answer the question with neutral information drawn from experience. Don't pitch products, ask for sales conversations, or mention your own offering.
Sample reply: If you're evaluating AP automation tools with native ERP integration, compare how each one handles invoice capture, approval workflows, exception management, and syncing with your ERP. Ask for references from organizations on the same ERP as you, review the implementation requirements, and look for measurable operational results after deployment. What real users say about reliability, support, and edge cases usually tells you more than a feature list.
When to skip r/Accounting
If your goal is outbound prospecting, lead generation, product promotion, recruiting, or business development, this community usually isn't worth your time. Promotional participation isn't allowed, so vendors shouldn't expect to reach buyers here for sales.
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