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r/Bookkeeping for B2B sellers

86,453 members · rules and posts checked 17 October 2026

r/Bookkeeping is a discussion community for bookkeeping with 86,453 members. Sellers can't actively promote products or services here. Self promotion, advertising, solicitation, business related DMs and product pushing are all banned.

Most buyer intent shows up around choosing bookkeeping and accounting software: platform comparisons, alternatives and feature requirements. Now and then someone asks about buying a bookkeeping business.

In a tidy back office, a hedgehog sorts receipts into neat trays while a salesman’s suitcase remains outside the doorway.

Self-promotion: not allowed

Self-promotion, advertising, solicitation, affiliate links, and business-related DMs are prohibited. Hiring, job-seeking, AI-tool promotion, software research, and software recommendation requests are also outside the subreddit's scope, so sellers should participate only in discussion without promoting services or products.

  1. 1No self-promotion, advertising, or solicitation.

    Do not promote, advertise, solicit business, use affiliate links, or DM users for business.

  2. 2No commercial spam.

    Discuss products only in context; do not repeatedly push a product you are promoting.

  3. 3Be respectful and polite - "Remember the human".

    Be respectful and polite.

  4. 4This subreddit is for discussion, not hiring or job seeking.

    Do not use this subreddit to hire people or look for work.

  5. 5Don't post "How do I get started in bookkeeping" questions or variations of it.

    Do not post questions about how to get started in bookkeeping.

  6. 6Regarding AI: No AI-generated posts/comments, no AI apps, or anything about AI in general.

    Do not post AI-generated content or promote AI bookkeeping tools.

  7. 7No "research" questions for your software, online tool, etc.

    Do not ask users research questions for building software or tools.

  8. 8Specific software recommendations are beyond the scope of this subreddit.

    Do not ask for specific bookkeeping software recommendations.

  9. 9Moderators have discretion to remove submissions they feel are unsuitable for the sub.

    Moderators may remove posts they consider unsuitable.

Summarised from the community's posted rules on 17 October 2026. Moderators change rules; read the current rules before you post.

What buyers ask for here

Sample requests from public posts, paraphrased and anonymised, found 17 October 2026.

  • “Wants to buy a bookkeeping business and is asking whether anyone knows of one for sale.”
  • “Landlord managing about 18 rental properties needs bookkeeping/property-management software and wants opinions on alternatives.”
  • “Bookkeeper for a small construction company is looking for suitable accounting software for construction work.”
  • “Bookkeeper for a multi-location restaurant group is choosing between two accounting platforms and wants guidance.”
  • “Looking for alternatives to a major bookkeeping platform and seeking feedback on newer accounting software options.”
  • “Seeking accounting software for contractors with estimating, receipt management, and reconciliation features.”

Of 100 recent posts we checked, 6% read as someone looking to buy or hire. How we collect this

Who it suits

Good for

  • Bookkeeping services
  • Accounting practice management tools
  • Payroll and accounting software
  • Fractional CFO and finance advisory services

Less useful for

  • Lead-generation services
  • Recruiters and staffing firms
  • AI bookkeeping software vendors

How to take part without getting removed

  • Do not promote, advertise, solicit business, use affiliate links, or send business related DMs.
  • Join discussions without repeatedly pushing a product or service.
  • Be respectful and polite in comments and discussions.
  • Do not use the community for hiring or job seeking.
  • Do not post research questions for building software or tools.
  • Avoid software recommendation requests, AI tool promotion, or AI related content.
Bar chart of subscriber counts: r/Accounting 1.3M, r/Bookkeeping 86K, r/QuickBooks 42K, r/bookkeepingjobs 5K, r/Bookkeeping_Business 2K, r/Bookkeeper 2K.

What a good reply looks like here

A good reply here gives practical guidance, context and experience, and doesn't promote a product, service or business.

Sample reply: If you're looking to buy a bookkeeping business, you may have better luck checking business brokerage marketplaces, local business brokers, and accounting industry networks. It can also help to clarify the size, location, client mix, and revenue range you're targeting so people can point you toward relevant opportunities.

6% of 100 sampled posts in r/Bookkeeping were buying requests.

When to skip r/Bookkeeping

If your goal is lead generation or promoting bookkeeping software, services, recruiting, staffing or AI bookkeeping tools, this community usually isn't worth a focused selling effort. Promotion and solicitation aren't allowed, so keep your participation to real discussion and answering questions.

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