r/agency for B2B sellers
101,864 members · rules and posts checked 17 October 2026
r/agency has 101,864 members, mostly agency owners and people who work at agencies. Sellers can join discussions, but selling, lead generation, product pitches, sales DMs and requests for DMs are not allowed.
Buyers here often ask for recommendations on agency software, marketing technology, analytics tools and operations workflows. They also ask about vendor evaluation, agency partnerships, hiring needs and ways to improve client results.
Self-promotion: not allowed
This community is not for selling to agency owners. Product and service pitches, lead generation, sales DMs, and requests for DMs are prohibited, although relevant free resources may be shared. Hiring-related posts require moderator approval.
1Follow Reddit Rules
No spam or excessive self-promotion.
2Be Professional
Be professional and respectful.
3Limit Posts to One Topic
Keep each post focused on one topic.
4No Hiring or Job Posts w/o Approval
Hiring, contractor, freelancer, or white-label recruitment posts need moderator approval.
5No Low-Quality Content or Unsubstantiated Advice
Do not post low-quality content or unsupported advice.
6No Unsolicited DMs or Asking for DMs
Do not send sales DMs, ask for DMs, or use the community for lead generation.
7Use the Search Bar Before Posting
Search before posting and avoid repetitive topics.
8Give More Than You Take
Do not pitch products or services; only share relevant free resources.
9No Surveys or Feedback
Do not post surveys, market research, or feedback requests.
10No Astroturfing
Do not use fake grassroots promotion or deceptive marketing.
Summarised from the community's posted rules on 17 October 2026. Moderators change rules; read the current rules before you post.
What buyers ask for here
Sample requests from public posts, paraphrased and anonymised, found 17 October 2026.
- “Agency owner wants recommendations for a platform to manage influencer seeding and UGC programs for food-brand clients.”
- “Looking for software vendors used for A2P verification and typical approval timelines while evaluating a provider.”
- “Founder seeks agency partners ahead of a market expansion and wants to meet potential collaboration partners.”
- “Looking for agency partners willing to refer or resell social media marketing services in exchange for commission.”
- “Seeking video editors skilled in storytelling, pacing, and corporate marketing content rather than basic short-form editing.”
- “Agency needs help improving an ecommerce client's sales and is evaluating in-house staff, freelancers, or white-label providers.”
- “Looking for tools or platforms to track local search and map rankings for clients.”
Of 100 recent posts we checked, 8% read as someone looking to buy or hire. How we collect this
Who it suits
Good for
- Marketing technology software
- Analytics and reporting tools
- Agency operations and workflow software
- White-label marketing service providers (where approved and requested)
Less useful for
- Cold outreach services
- Lead-generation pitches
- General B2C products
How to take part without getting removed
- Be professional and respectful, and stay focused on helping the discussion.
- Do not pitch products or services. You may share relevant free resources.
- Do not send sales DMs, ask people to DM you, or use the community for lead generation.
- Keep posts and replies to one topic, and avoid low quality or unsupported advice.
- Search before posting so you don't repeat topics that have already been covered.
- Deceptive promotion is not allowed. Surveys, market research requests and hiring posts need moderator approval.
What a good reply looks like here
Good replies here teach something and get specific, drawing on experience or clear reasoning. Help the person weigh their options instead of promoting a company or trying to open a sales conversation.
Sample reply: For influencer seeding and UGC programs, I would compare platforms on creator discovery, outreach workflow, product shipment tracking, content rights management, reporting, and how well they support food brands specifically. It may also help to check how they handle campaign approvals, creator communication and performance measurement across multiple clients. If you are evaluating several options, putting those areas side by side makes the differences much easier to spot.
When to skip r/agency
If your goal is prospecting, lead generation, cold outreach or promoting a product or service, this community usually isn't worth your time. It suits people who want to learn from agency discussions and contribute useful expertise, not people looking for sales opportunities.
Similar communities
- r/marketingagency17,781 members
A community for marketing agency owners to discuss running and growing their agencies.
- r/AgencyGrowthHacks8,779 members
Focused on agency growth, operations, and sharing experience among agency owners.
- r/agencynewbies14,961 members
For new and aspiring digital marketing agency owners seeking advice and support.
- r/AgencyAutomation3,792 members
Discusses automation tools and processes for digital agencies.
- r/marketingour profile1,979,185 members
A professional community for marketing and advertising strategy, channels, and industry discussion.
- r/advertising259,376 members
For advertising professionals and creatives discussing the advertising industry and craft.
Find more with the similar subreddits finder, or check any community's rules with the rules lookup.
Watch r/agency for your buyers
Paste your website. HearBuyers reads the communities you choose, scores every post for buying intent and drafts a reply that fits the rules. Free for 14 days, no card.