Awario vs Mention: self-serve plans against a demo-led plan
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Awario publishes its prices: three plans from $49 a month, plus a free trial that needs no card. Mention shows a single "Company" plan with no price and asks you to book a demo. Both monitor brand mentions across social media, news, blogs and forums. Awario is easier to start with and to cost out. Mention suits teams that want an account manager, review-site coverage and history.
Facts come from each vendor's home and pricing pages, checked on 17 October 2026. Mention's home page says Agorapulse has acquired it.
Side by side
| Awario | Mention | |
|---|---|---|
| Pricing shown | Starter $49, Pro $149, Enterprise $399 a month. Billed yearly: $29, $89, $249 | One Company plan, price field empty when checked. "Pay yearly and get 2 months free" |
| Trial | Starter features, up to 3 alerts and 30,000 mentions, no card | Free trial link on the site. Pricing CTA is "Get a demo" |
| Metering | Topics (unlimited keywords each) and mentions per month: 3, 15 and 100 topics | Not listed on the pricing page |
| Sources | X, Facebook, Instagram, Reddit, YouTube, Vimeo, blogs, forums, news and the web | Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube and more, news, blogs, forums, 75+ review sites |
| Search | Boolean search, any language | Boolean alerts up to 2,000 characters, or a query builder |
| Reports | PDF and white-label reports, CSV export on Pro and Enterprise | Custom reports and dashboards, white-label reports |
| Analysis | Sentiment, topic cloud, location-based monitoring | Sentiment, competitor benchmarking, share of voice, influence scoring |
| Support | An account manager is listed among its features | Dedicated account manager, custom onboarding, priority support |
| History and developer access | Developer access is listed in the feature cards | Historical data and developer access are paid add-ons |
Where Awario is stronger
- A price you can see. You can choose a plan, start a trial and work out the cost before talking to anyone.
- Entry cost. Starter is $49 a month on monthly billing and includes 30,000 new mentions.
- Scale ladder. The top published plan allows up to 100 topics and 1,000,000 mentions a month.
- Topic design. Keywords can be text, handles, hashtags or URLs.
Where mention is stronger
- Review sites. It names more than 75 review sites, including Google, Trustpilot, Amazon and Glassdoor.
- Two years of data. Its home page says data goes back up to two years.
- Competitive tools. The plan lists competitor benchmarking and share of voice.
- A managed setup. The Company plan comes with an account manager and custom onboarding.
- Workflow. Team assignment and roles, plus Slack and Zapier integrations.
Pick Awario if... pick mention if...
Pick Awario if you want to start this week, keep control of spend and monitor across the web with generous mention limits. Pick Mention if you need review-site coverage, share of voice and a contact at the vendor, and you can wait for a quote. Mention's FAQ says its Publish and Respond features are being phased out, so ask what that means for your workflow.
You can also read the Awario alternatives page and the Awario pricing guide.
Where HearBuyers fits
Both are monitoring tools. HearBuyers covers only X and Reddit and answers a narrower question: who is asking for what you sell right now? It scores each post from 0 to 100, highlights the sentence that shows the need and drafts a reply for a person to approve.
Next step: run an Awario trial and ask Mention for a quote on the same three keywords, then compare what each one found.
Sources, checked 17 October 2026: Awario home, Awario pricing, Mention home, Mention pricing. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
See who is asking for what you sell
Paste your website. Your first scored matches from X and Reddit arrive within minutes, each with a drafted reply. Free for 14 days, no card.