r/realtors for B2B sellers
200,121 members · rules and posts checked 17 October 2026
r/realtors is a community for news and discussion about realtors, with about 200,121 members. Sellers can't use it to promote products or services, because promotion, recruiting, referrals, lead solicitation and vendor discussions are all banned.
Recent requests include help choosing a realtor to sell a family home, picking a brokerage, finding a low-cost brokerage, renting a home for a short stay, and understanding what support brokerages give newer agents. People here talk about real estate practice and decisions agents face, not about buying business tools or services.
Self-promotion: not allowed
The rules prohibit promotion of businesses, products, services, brokerages, brands, recruiting, referrals, surveys, and product feedback requests. Sellers should not pitch, solicit leads, move conversations to private messages, or promote themselves in posts, comments, or DMs.
1No Promotional Posts (SPAM), Recruitment, or Referral Seeking
Do not promote any business, product, service, brokerage, brand, survey, referral scheme, or recruiting effort.
2No Irrelevant Topics or Seeking Legal/Tax Advice
Keep posts relevant to realtors and do not ask for legal or tax advice.
3No Hate, Bullying, Doxing, Bashing Realtors or Brokerages
No hate, bullying, doxing, or bashing realtors or brokerages.
4Adhere to the NAR's Code of Ethics
Follow the NAR Code of Ethics and do not post content that violates it or disparages NAR.
5No Antitrust, including commissions and splits
Do not discuss commissions, splits, fees, or practices in ways that could violate antitrust laws.
6No Repetitive Topic or Question
Avoid repetitive common topics and search existing resources first.
7No Technology, Vendor and Educator Discussions - try r/RealEstateTechnology
Do not discuss technology vendors, software, tools, educators, or business services; use the other subreddit instead.
8No Listings for Sale - try r/RealEstateForSale
Do not post property listings for sale or lease here.
9No Paywalls
Do not post links behind paywalls.
Summarised from the community's posted rules on 17 October 2026. Moderators change rules; read the current rules before you post.
What buyers ask for here
Sample requests from public posts, paraphrased and anonymised, found 17 October 2026.
- “Help choosing and hiring a realtor to sell a family home after narrowing candidates to three agents.”
- “Looking for the best brokerage for a property flipper who mainly wants representation for personal transactions.”
- “Looking for a low-cost brokerage with minimal monthly and transaction fees.”
- “Looking to rent a two-bedroom home or apartment near public transit for a one-month family stay.”
- “Seeking guidance on selecting a brokerage and understanding lead support for newer agents.”
Of 128 recent posts we checked, 5% read as someone looking to buy or hire. How we collect this
Who it suits
Good for
- Brokerage franchises and real-estate firms (for market research only, not promotion)
- Insurance providers serving real-estate professionals
- Retirement and financial-planning services for agents
- Recruiting and brokerage-consulting researchers monitoring agent needs
Less useful for
- CRM and real-estate software vendors
- Lead-generation services
- Anyone seeking to promote products or services directly
How to take part without getting removed
- Do not promote any business, product, service, brokerage, brand, survey, referral program, or recruiting effort.
- Keep discussions relevant to realtors and avoid legal or tax advice requests.
- Do not bully, harass, dox, or bash realtors, brokerages, or people in the community.
- Follow the NAR Code of Ethics and avoid content that violates it.
- Do not discuss technology vendors, software, tools, educators, or business services in this community.
- Avoid repetitive questions and check existing resources before posting.
What a good reply looks like here
A good reply here gives neutral, practical guidance that helps the person decide, without promoting a company, service or product.
Sample reply: If you have already narrowed the list to three agents, compare them on a few things: how they plan to market the home, their experience with similar properties, their communication style, and how clearly they explain the selling process. Ask each one for recent examples of problems they handled during a sale and what they would do for your property specifically. The agent who communicates clearly and has a thought-out strategy is often a better pick than one who wins on a single factor.
When to skip r/realtors
This community is usually not worth the time for CRM vendors, real estate software companies, lead generation services, or anyone hoping to promote a product or service. Promotion and vendor discussions are prohibited, so it works better for market research and watching what agents need than for outreach.
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