Clay pricing: what Free, Launch, Growth and Enterprise cost
updated 18 October 2026 · facts about other products checked 17 October 2026 from their own pages
Clay costs $0 on the Free plan, from $185 a month on Launch (billed monthly), from $495 a month on Growth (billed monthly), and a custom price on Enterprise. Annual billing saves 10%, which brings Launch to $167 a month and Growth to $446 a month. What you pay depends on two meters, "actions" and "data credits", and you size each one separately.
The prices below come from Clay's own pricing page, checked on 17 October 2026. They change, so confirm on the page before you buy.
Clay plans and prices
| Plan | Monthly billing | Annual billing (per month) | Included to start |
|---|---|---|---|
| Free | $0 | $0 | 500 actions and 100 data credits a month |
| Launch | $185 | $167 | 15K actions (from $60) plus 2.5K data credits (from $125) a month |
| Growth (recommended) | $495 | $446 | 40K actions (from $205) plus 6K data credits (from $290) a month |
| Enterprise | Custom | Custom | Custom |
Launch and Growth both come with a 14-day trial.
What each plan adds
- Free: unlimited seats and tables, up to 200 rows per table, multi-provider waterfalls, Claygent (its AI web research agent), bring your own key. No phone number enrichment.
- Launch: phone enrichment, unlimited search with Audiences, job-change and other signals, reusable functions, email through Clay or integrations.
- Growth: CRM auto-sync and enrichment, data warehouse sync, a 250k Audience import, HTTP integrations, webhooks for signals, web intent signals, unlimited ad audiences and priority support.
- Enterprise: unlimited search and imports, user groups, SSO/SAML, SCIM, credit budgeting, role-based access and a dedicated growth strategist. Bulk company, people and job data is an Enterprise add-on.
How the two meters add up
Each paid plan is a base package. On top of it you pick one tier for actions and one for data credits.
| Actions per month | Price | Data credits per month | Price |
|---|---|---|---|
| 15K | $60 | 2.5K | $125 |
| 40K | $150 | 6K | $290 |
| 60K | $200 | 10K | $460 |
| 100K | $290 | 20K | $880 |
| 200K | $540 | 50K | $2,125 |
These are the monthly tiers Clay lists. A plan's starting price is its smallest actions tier plus its smallest data credit tier, so Launch at $185 is the $60 tier plus the $125 tier.
What drives the bill up
By the page's numbers, a data credit costs far more than an action (2.5K credits is $125, while 15K actions is $60). So workflows heavy on enrichment cost more than ones that mostly move data around. Some features are tied to plans too. Phone enrichment and CRM sync only come on higher tiers, so needing one of them can push you from Launch to Growth before your volume does.
How to estimate your cost
- Count the rows you will process each month.
- For each row, list the steps: lookups, AI research runs, enrichment calls.
- Check the Clay page for how many actions and credits each step uses, then multiply.
- Pick the nearest tier for each meter and add the two prices.
- Choose between Launch and Growth based on whether you need phone numbers, CRM sync or warehouse sync.
Try a small table on the free plan first. Its 500 actions and 100 data credits are enough to see how a workflow uses them up.
Alternatives and other categories
If you mainly need a contact database with sequences, Apollo pricing is published per seat. For a larger packaged platform, look at ZoomInfo pricing. The best AI lead generation tools list compares more options.
HearBuyers does a different job. It finds people on X and Reddit who are already asking for what you sell, and you can feed those posts into a workflow like Clay's. If Clay's cost is the problem, Clay alternatives groups the options by job.
Next step: take one list you already work, run it on the Free plan, and write down the actions and credits it used before you choose a paid tier.
Sources, checked 17 October 2026: Clay pricing, Clay home. Product names are trademarks of their owners. HearBuyers is not affiliated with them. Spot something out of date? Write to us and we will fix it.
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