r/indiehackers for B2B sellers
197,136 members · rules and posts checked 18 October 2026
r/indiehackers is a community for independent developers and founders building their own businesses. It has 197,136 members, and sellers can take part because promotion is allowed within limits.
People here often ask for recommendations and help with building and growing software businesses. Recent requests include tools for SaaS launch videos, affiliate-program platforms, security and code audits for SaaS products, and founder communities for sharing ideas and learning from peers.
Self-promotion: allowed with limits
Product promotion is allowed once per user through the Self Promotion flair. The rules say promotional posts should be focused on getting feedback or critique, not advertising, and other posting requirements still apply.
1Self Promotion
You may promote your product once using the Self Promotion flair, and it should be for feedback or critique rather than advertising.
2MRR
If you post MRR figures, you must provide proof.
3What you build type thing
"What you build" posts are allowed sometimes, but not if they are mainly for karma farming.
Summarised from the community's posted rules on 18 October 2026. Moderators change rules; read the current rules before you post.
What buyers ask for here
Sample requests from public posts, paraphrased and anonymised, found 18 October 2026.
- “Looking for a free tool to create a promotional video for a SaaS launch before submitting to product directories.”
- “Seeking recommendations for an affiliate-program platform with more reasonable pricing than common subscription-based options.”
- “Looking for a reliable developer to audit a SaaS handling payments and private user data for security and code quality.”
- “Looking for active builder communities on Discord or Slack to exchange ideas and connect with other founders.”
Of 299 recent posts we checked, 1% read as someone looking to buy or hire. How we collect this
Who it suits
Good for
- Developer tools
- AI products for founders and builders
- SaaS marketing and distribution tools
- Indie-hacker productivity and business software
Less useful for
- Enterprise procurement vendors
- Traditional local services
- Recruiting firms focused on corporate hiring
How to take part without getting removed
- You may promote your product once using the Self Promotion flair.
- Promotional posts should aim to get feedback or critique, not to advertise.
- Follow the community's other posting requirements when sharing anything promotional.
- If you post MRR figures, provide proof.
- "What you build" posts are sometimes allowed, but they should not be mainly for karma farming.
What a good reply looks like here
A good reply is practical, answers the request directly, and tries to help first. If you mention your product, keep it relevant and within the community's promotion limits.
Sample reply: For a free promotional video tool, it may help to compare a few options based on how much control you want over editing, templates, and branding. Before choosing, check whether the product directories you plan to submit to have specific video requirements. If you share your budget, launch timeline, and whether you need screen recordings or animated content, people can suggest tools that fit your situation more closely.
When to skip r/indiehackers
This community is less useful if you sell enterprise procurement services, traditional local services, or recruiting focused on corporate hiring. It is a better fit for products aimed at founders, developers, and people building software businesses.
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